Create An Advantage
Small businesses can always use any edge they can get, especially when it comes to marketing. It is not always easy combating the competition, and for that reason creativity can sometimes be the very best solution. If your small business has been doing properly on social media up to this point, you might want to consider one of the relatively new kids on the block, Instagram.
In essence, Instagram has turned into a widely popular social media platform that will focuses on visual content. Given the type of this, it can be a fantastic way to distribute the message about your company or even brand and captivate a new target audience. It is essential to make sure this platform is right for your business so you don’t find yourself talking to an metaphorical internet wall structure.
Got Something To Show?
So how did you know if it is right for you business? A good first test would be to ask yourself, do I possess something that I would like to actually show the market?
This is a great way to begin because it forces you as a marketer in order to immediately try to come up with an idea for a few content. Using a service such as Instagram will be a lot more seamless if the articles or images presents itself for you plus there is no need to really hunt for it.
Your own audience will be much more obliged to follow along with your business as long as it’s not struggling to find and create content.
Simply put, if captivating pictures of what your brand takes part in or represents are easy to come across, then Instagram is likely for you. Because if you aren’t having trouble now finding the right picture, then you will likely still be having trouble 4 weeks down the road.
Have The Right Audience
Did your target market, or even broader potential markets, fall into the demographics that use Instagram? This is another one of those questions that avoids you the pain of speaking with a wall online.
It is essential that your customers, past, present, and long term, are people who are using the service. If they happen to be not, you will do yourself an excellent favor by allocating your time plus resources to where they are present elsewhere online.
Instagram’s users are those who have been raised in the associated with technology. Social media sites such as Facebook and Twitter are already second character to them, hence the extensive utilization of hashtags with this platform. Users range in ages from young teens all the way through adults in there 30’s and also 40’s, given that they are technologically experienced at that age.
Given these demographics, Instagram is used by a large number of individuals. Not just in the United States, but on an international scale since it has an Android app too. The total downloads can be well over 40 million as of 2012.
Leverage Its Visual Nature
Companies can leverage using Instagram in lots of ways. Regardless of which you choose, it’s important to remember that it should be a complementary extension of the established social media or digital marketing strategy as a whole.
For a company or brand name with a lot of visual content to show its audience, it can be hard sometimes to other common platforms without overloading them. Use Instagram as the greatest source to show a constant stream associated with visual content and suggest your own followers from other social media sites adhere to you here.
Provide them with exactly what the platform was made to do, showing visually interesting pictures. This direct visual marketing is direct in the sense that it is solely visual, but indirect because you do not want your Instagram to be a full on advertisement for your brand.
Make It Personal
Think beyond straight promotion and more about the experience your company’s products or services create for the user. Take pictures of things you make, places you go, people you meet, new products, happy customers, the benefits and uses of your product or service, community outreach, the list goes on.
Keep your hashtags related to your company as well as those that are popular or trending at the time for maximum exposure.
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If your followers enjoy seeing what you have to offer they will certainly share it.
An alternative solution way to use Instagram is through the use of promotions. This works especially well for consumer goods brands or if you are offering a valued service to your followers. It allows for much more engagement with your audience and helps unite them as a community.
Require your followers to take pictures related to your business or promotion and use a common hashtag to be entered ingot he contest. This way they must engage in order to win and have an incentive to take a great picture emphasizing your company in it or even through the hashtag. It is also a great way to create your audience on Instagram.
By advertising the contest on Facebook and Twitter as well, more people become aware that you are present in this space and will seek you out. In case you also take part in more traditional forms of advertising, don’t hesitate to emphasize your presence upon Instagram there as well.
See Outcomes And Connect
Once you have things in motion, it’s important to monitor your improvement. This will let you know if it’s worth your small time commitment. Likewise, if it is leading to more potential customers or fans on other social platforms, it is having a great secondary influence. This really is still a great benefit of using the service and should not be overlooked.