Creating articles for publication on-line is the most effective no out-of-pocket cost method of advertising I know. You have the opportunity to show others your knowledge in an area of interest. When the audience finds the article helpful, he or she will frequently click on your link in the bio box to discover what else you have to share. You, the author of the article, after that have a lead to send follow-up email messages to sell your product or service.
The Power of Keywords
The reader found your article by doing a keyword search on one of the search engines. Even if the search was on EzineArticles or similar article submission sites, what you wrote has been found. Using the correct keywords in what a person write will give your article a better chance of being found. To write in an informative manner, you not only wish to have good keywords, you also want to create naturally. If you do article marketing by stuffing your piece with the same keyword repeatedly, your writing sounds stilted and artificial.
Using a Keyword Density Tool
Your best article marketing distribution sites limit the density of keywords in the articles they accept. For example, EzineArticles allows the keyword to appear twice per every hundred words of your piece. If your submission contains 400 words, you may use the key phrase, and that includes long-tailed ones (phrases), eight times throughout the article.
When I compose, I simply write. I don’t focus on what words I use. I have the topic in mind, a basic outline, and then allow the fingers fly over the keyboard. I aim for a piece between 500 plus 700 words. I want it to be long enough to be informative, but not so long that people lose interest.
After I finish creating, I then copy and past my piece into a keyword density device. You can find a free one by putting the term “keyword density tool” in your search engine. The one I use lets you filter the responses by words of a specific length or phrases consisting of a specific number of words. I begin with phrases of four letters and I desire the keyword density tool to find phrases one, two, three plus four words long. If a term has more than the accepted number of occurrences, I begin to rewrite or take out the thesaurus and look for synonyms. If the word or term isn’t used enough, I look for places in order to insert it as long as the writing isn’t awkward.
I just checked our keyword density on this piece. Since I want this piece to be regarding 500 words, I know I can utilize the word “article” and “keyword” two more times, once more now. That lets me know I need to pay out particular attention to how I close this piece so that I choose my phrases wisely.
If you focus on your writing to first be informative, you are able to adjust it for keywords once you finish. You’ll then have an post which is excellent for marketing and will certainly catch the eye of a prospect. You would like to educate, not sell.
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That way you establish trust and people are more likely to purchase from you.